The lifeblood of any successful accounting firm is its ability to attract, convert, and retain clients. Central to this is understanding the sales cycle—the process from identifying a potential client to closing a deal and beyond.

I am excited to announce that TODAY is the launch of my new book, Integrative Advisory Services: Expanding Your Accounting Services Beyond the Cloud, published by John Wiley & Sons. This book was designed for professionals ready to implement advisory services in their accounting, finance and consulting practices.