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“Give ‘Em the Pickle!”: How to Keep Your Business and Employees Focused on What's Important
A company's mission statement tells you why they do what they do. They are often short, punchy, with plenty of actions words that provide a sense of direction and help the company stand out in a crowded market.
To Get Customers To Love Your Business, Do This
Recently, I had a fantastic customer service experience with Delta that encapsulates an example of what a business should do to breed genuine affinity among their customers.