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Amy Vetter Amy Vetter

How Getting a Business Partner is Like Getting Married

It's really not an exaggeration to say that gaining a new business partner is a lot like gaining a spouse.

Think about it. When you tie the knot with a business partner, you’re not just sharing an office—you're embarking on a future together where your financial well-being and emotional sanity are intertwined. Having seen my fair share of partnerships as a business executive and a third-gen entrepreneur, I can tell you—it's a big deal.

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Amy Vetter Amy Vetter

Staying true to yourself

No matter what industry or profession you’re in, there will come a time when simply doing the work won’t cut it. If you’re truly in search of professional growth, you have to put yourself in a position where others can see you and hear what you have to offer in the way you want them to. Now more than ever, we have the opportunity to become visible to a large audience by way of the internet and connections we make therein, and it would be unfortunate to miss the opportunity for lack of branding expertise.

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Amy Vetter Amy Vetter

Don't Delude Yourself: 3 Things You Must Know Before Starting a Business

A lot of people dream of starting a business one day. A lot of people talk about it and think about it, but not everyone takes the leap. Entrepreneurship certainly isn’t for everyone, but if you have an idea you really want to pursue or just really want to see if you can rise to the occasion of building a company…

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