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Navigating the Sales Cycle: Effective Strategies for Accounting Firm Leaders
The lifeblood of any successful accounting firm is its ability to attract, convert, and retain clients. Central to this is understanding the sales cycle—the process from identifying a potential client to closing a deal and beyond.
Follow Me Please! What to Look For When Hiring Social Media Help For Your Business.
The New York Times recently reported how many companies, brand ambassadors, celebrities, and even journalists purchased "fake" Twitter followers as a means to inflate their social media numbers. Many claimed to be pressured by social media firms, but the results were a PR black-eye that could possibly damage their public reputation.