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Amy Vetter Amy Vetter

How Getting a Business Partner is Like Getting Married

It's really not an exaggeration to say that gaining a new business partner is a lot like gaining a spouse.

Think about it. When you tie the knot with a business partner, you’re not just sharing an office—you're embarking on a future together where your financial well-being and emotional sanity are intertwined. Having seen my fair share of partnerships as a business executive and a third-gen entrepreneur, I can tell you—it's a big deal.

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Amy Vetter Amy Vetter

Confidence Training

Biofeedback is an emerging field of study that links psychological functions with physiological and neurological metrics. That might sound like a whole bunch of jargon, but it’s actually a pretty simple concept. When you’re stressed, for example, your heart rate and the brain waves you emit are a lot different than when you’re relaxed. What biofeedback does is allow you to recognize, with more than just a feeling, the state of your mind and body and how they relate to your performance. In the coming years, you can expect biofeedback to go from niche concern to widespread trend.

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Amy Vetter Amy Vetter

Culture Police

I’ve worked for companies big and small. I’ve started businesses, sold businesses, and I’ve become an entrepreneur. And among the many incredibly important things I’ve learned through all of my experiences, there’s one common thread that stands out when I think about what works.

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Amy Vetter Amy Vetter

Everybody Has a Past

Whether your past is marked by privilege and abundance or poverty and struggle, every single one of us has a story to tell. It’s a safe bet that everyone you meet, no matter your first impressions, has gone through tough times. You’re not unique in that way, and it’s important to understand the turbulent nature of the human experience before you can really start to let go and move on.


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Amy Vetter Amy Vetter

Creating a Support System

Almost 10 years ago, when my son started playing guitar, I decided I was going to get back to my love for music - and rock & roll for that matter - by starting to learn guitar with him. Then my younger son began to learn vocals and drums. Soon my husband wanted to be a part of it too, and he began learning the keyboard and drums. Now…we are the Vettinaterz!

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Amy Vetter Amy Vetter

What I Learned From My TEDx Talk Experience

My @tedxcinnati video of my talk: Disconnect to Connect (below) was just released this past weekend on YouTube. This experience was truly life changing for me personally and as a speaker.

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Amy Vetter Amy Vetter

Don't Delude Yourself: 3 Things You Must Know Before Starting a Business

A lot of people dream of starting a business one day. A lot of people talk about it and think about it, but not everyone takes the leap. Entrepreneurship certainly isn’t for everyone, but if you have an idea you really want to pursue or just really want to see if you can rise to the occasion of building a company…

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Amy Vetter Amy Vetter

3 Life Lessons I Wish I Knew a Decade Ago

The writer and professor Morris Kline once said, "the most fertile source of insight is hindsight." It's hard to dispute that. So taking a cue from Kline, here are three sources of insight I'd like to tell my younger self.

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Amy Vetter Amy Vetter

How to Help Employees Reduce Stress

“Fasten your oxygen mask before assisting others” is an all-too-familiar instruction that many of us tune out when waiting for our flight to take off. But this sage advice can not only save you in an emergency, it can save you in life and as an entrepreneur.

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Amy Vetter Amy Vetter

3 Ways to Make Starting a Business Less Stressful

I’m a third-generation entrepreneur and have launched and sold multiple businesses. I’m also a CPA who regularly advises business owners on their finances and business operations. Over the years, I’ve seen how excessive stress affects entrepreneurs, myself included.

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Amy Vetter Amy Vetter

Feeling the Moments

Each day we walk through the routine of life, wake up..take care of responsibilities at work and home...exercise...eat...sleep, and do it all over again the next day. Many times, It's not until an extreme event happens in our lives, that we wake up and appreciate the routine, have gratitude that we have able or healthy bodies to be able to do these things, and feel.

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