How Benefits Can Help Attract and Retain Talent
Welcome to article three of our new monthly series that dives deep into the world of employee retention. This series, sponsored by ADP, explores what is genuinely valuable, practical, and applicable advice to any leader looking to create a workplace where talent flourishes.
Attracting and retaining top talent is a significant challenge for any business, especially in accounting. Employers are increasingly adopting innovative benefits to stand out. Below, we explore popular employee benefits and how to effectively showcase them in your recruiting efforts.
Popular employee benefits:
Flexible work options
How Benefits Can Help Attract and Retain Talent
The ADP® Market Pulse Study in February 2024 found that small businesses consider perks like flexible work hours crucial for attracting new employees (63% find it important). Flexible work options can result in higher job satisfaction, increased productivity and improved attendance. Options such as telecommuting, flexible work hours and compressed workweeks can help maintain a healthy work-life balance.
Career development
Providing opportunities for professional growth not only enhances service quality but also fosters a loyal and skilled workforce. Consider incorporating mentoring programs, job shadowing and professional development courses to engage and retain your staff.
Wellness programs
Wellness programs address common issues in high-stress environments, aiming to reduce absenteeism and healthcare costs. Initiatives promoting physical activity, better nutrition and a healthier workplace can also boost employee satisfaction and engagement.
Best practices for showcasing benefits in recruiting:
Job postings
When advertising open positions, highlight your firm’s unique benefits and culture. A clear outline of what sets your firm apart can help attract top talent.
Social media
Use social media to showcase your company culture and the benefits you offer. Sharing testimonials from current employees can provide insights into the real-world advantages of working at your firm.
Interviews
Discuss the benefits package in detail during interviews. This not only informs potential employees about what's available but also shows that your firm values its staff.
Benefits package overview
Create a comprehensive benefits overview document. This should succinctly outline your firm's unique offerings, giving candidates a clear understanding of why your company is a great place to work.
Conclusion
Selecting the right benefits for your firm involves considering costs, the impact on recruitment and retention, employee needs and company culture. Effectively showcasing these benefits in your recruiting efforts is crucial to ensure potential candidates recognize the value of joining your firm.
How ADP® can help
Your small business clients rely on you for guidance to help them achieve their goals. ADP shares that dedication to helping small businesses succeed.
Trust ADP to help you get things done faster, give your clients more, and stay ahead of whatever comes next.